In a new interview with Star Today, former Wonder Girls member Yubin – now CEO and artist of her own agency rrr Entertainment – talked about why she left JYP Entertainment and her single “yaya (ME TIME)”.
When Yubin talked about moving from JYP Entertainment to her own agency, she said, “When I learn things one by one, I find that I was with a really great agency. It was big and had a systematic foundation through which I was got a lot of support. It can be difficult to learn things individually, but it’s also fun and I’ve received a lot of great advice from some great people. “
The manager and artist announced that she longed for a different experience. “Of course, I was thinking about moving to another agency. But JYP was a great place, and although other agencies would probably be nice too, I felt that working as an artist in an agency would ultimately be similar. “
Above all, Yubin wanted to escape the feeling of complacency. “What made me start my own agency was the feeling of complacency that I was in a safe place where they do everything for you. I wanted to challenge myself, even if it was going to be difficult, so I just did it. Of course, I also just want to go to an agency, take care of them and feel good, but if not now, I don’t think I would have been able to do that [start my own agency]. ”
On “yaya (ME TIME)”, her first publication since the foundation of her new agency, Yubin said: “Because I was able to have a say for the first time from the beginning to the end of the entire process, it is fascinating and exciting and different. I try not to put too much emphasis on the result, but to focus on having fun and being free. My goal is to do this for a long time and I want to make people happy. “
Yubin explained that her new song “yaya (ME TIME)” like her tracks “Lady” or “Silent Movie” is a representation of herself at that moment. “My approach to music has not changed significantly. I try to include the genres or concepts that I like at the time. “Lady”, “Silent Movie” and “ME TIME” are the songs that express me best in every moment of my life. “
Yubin revealed that her Wonder Girls colleagues responded to the song, saying that the song was just like her. When asked how Park Jin Young reacted to her single, she said she hadn’t heard anything. “I feel like a student who wants to be praised and recognized by her teacher. This time I wanted to surprise him, so I didn’t send the song to him. I think I was able to release my own album because I’ve got so much feedback from him over the years. “
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