Naver takes additional measures to protect celebrities from malicious commentators.
The portal page previously removed the comment function for entertainment news articles and deactivated the associated search term service.
On May 15, Naver announced that three reaction emojis have now been removed: “warm and blurry”, “angry” and “wanting a follow-up article”. In its place, the site added four new positive emojis: “support”, “congratulations”, “I’m looking forward to it” and “surprised”.
So Naver now has a total of six reaction emojis for entertainment articles: “Like”, “Support”, “Congratulations”, “I’m looking forward to it”, “Surprised” and “Sad”. However, the non-entertainment articles still contain the five original reaction emojis (“like”, “warm and blurry”, “sad”, “angry” and “want a follow-up article”).
Naver said that he developed his new reaction emojis by analyzing user comment data and focusing on a value-neutral and positive expression of emotions. A spokesman for the website said: “This improvement in the expression of empathy for entertainment messages serves to eliminate the side effects caused by the expression of negative emotions such as” I am angry “, even after the comment function has been removed. “
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