The Korean Business Research Institute shared this month’s brand reputation for idol groups!
The rankings were determined by analyzing the consumer participation, media reporting, interaction and community awareness indices of 100 idol groups using big data collected from June 24th to July 24th.
BTS spent another month at the top of the list, hitting a brand index of 10,973,562 in July. Although their index fell 13 percent, they kept their top position.
The high-level phrases in BTS’s keyword analysis included “Billboard”, “Oricon” and “Guinness”, while the top-rated terms included “Appearance”, “Move” and “New Record”. The group’s positivity-negativity analysis showed a positive response of 76.02 percent.
BLACKPINK came second for another month. The overall brand awareness index was 10,083,574 points, an increase of 29.46 percent over the previous month.
Was in third place Red velvetand rose from fourth place in the previous month. They achieved a brand reputation index of 3,938,857, an increase of 37.31 percent over the previous month.
Check out this month’s top 30 below!
- Red velvet
- IZ * ONE
- Oh my girl
- (G) I-DLE
- Super junior
- To mark
- Golden child
- BIG BANG
- Teen top
- Weki Meki
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