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Idol Group brand reputation announced in July

Idol Group brand reputation announced in July


The Korean Business Research Institute shared this month’s brand reputation for idol groups!

The rankings were determined by analyzing the consumer participation, media reporting, interaction and community awareness indices of 100 idol groups using big data collected from June 24th to July 24th.

BTS spent another month at the top of the list, hitting a brand index of 10,973,562 in July. Although their index fell 13 percent, they kept their top position.

The high-level phrases in BTS’s keyword analysis included “Billboard”, “Oricon” and “Guinness”, while the top-rated terms included “Appearance”, “Move” and “New Record”. The group’s positivity-negativity analysis showed a positive response of 76.02 percent.

BLACKPINK came second for another month. The overall brand awareness index was 10,083,574 points, an increase of 29.46 percent over the previous month.

Was in third place Red velvetand rose from fourth place in the previous month. They achieved a brand reputation index of 3,938,857, an increase of 37.31 percent over the previous month.

Check out this month’s top 30 below!

  1. BTS
  2. BLACKPINK
  3. Red velvet
  4. TWICE
  5. IZ * ONE
  6. girlfriend
  7. SEVENTEEN
  8. EXO
  9. Oh my girl
  10. (G) I-DLE
  11. ONF
  12. Weekly
  13. Apink
  14. NCT
  15. SF9
  16. ITZY
  17. MAMAMOO
  18. WJSN
  19. APRIL
  20. NU’EST
  21. SHINee
  22. Super junior
  23. SLIDE
  24. To mark
  25. ASTRO
  26. Golden child
  27. AB6IX
  28. BIG BANG
  29. Teen top
  30. Weki Meki

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